Every year, eight million metric tons of plastics enter our oceans, on top of the estimated 150 million metric tons that currently circulate the world’s marine environments. It’s overwhelming?but it can be reversed. That’s part of the reason brands are opting in to more sustainable packaging that avoids single-use plastics and ultimately makes for a healthier planet. During Plastic-Free July, we wanted to highlight a few #BetterBeauty brands that have taken the sustainability, plastic-free need to heart, creating products that are safer and better for the planet, all while being effective for consumers. Here are four Opal Avenue brands doing their part year-round to protect and renew the planet with environmentally friendly ingredients and packaging.
Not only is the Lunette Reusable Menstrual Cup zero-waste, but the box the cup comes in is 100 percent compostable. You won’t find any plastic here?the clear, see-through window on the box is actually made of wood pulp, and the cup itself is made of soft, medical-grade silicon, which is BPA and chemical free. On top of saving menstruating humans money by being reusable for several years, the Lunette Cup is a winning vote for the environment, and helps us stay plastic-free for more than July.
This chewing gum from The Humble Co. is brought to you by dentists who care about your oral health, the environment and children in need of oral care. Did you know that conventional gums often contain fillers, including plastics, in their formulas? Skip the plastic and try The Humble Co.’s gum, which is instead made from trees like birch and acacia. It’s naturally good for your teeth and breath, and includes nothing artificial, and no added sugar. The packaging is eco-friendly and can be thrown out with the organic trash. It’s a win-win-win, for consumers, the planet and our communities.
A glass + stainless steel dry shampoo dispenser is genius in the world of aerosol sprays that both utilize plastics in their packaging and contain harmful, potentially hazardous ingredients in their formulas. Green & Gorgeous Organics is paving the way for a safer, more sustainable option with its aerosol-free dry shampoo dispenser. Add to it that the brand’s dry shampoo is housed in recyclable cardboard containers, and you’re looking at innovative, plastic-free products making waves in the #BetterBeauty industry.
Meow Meow Tweet is a brand with sustainability at its core. Since its inception, MMT has led the industry in unique, accessible formulas and planet-friendly packaging. Their vegan lip balms and deodorants are both housed in biodegradable cardboard tubes, meaning that they’ll disintegrate into products like water and carbon dioxide as micro-organisms in the soil go after them. They’re plastic-free, and much safer to use in the long-term, for both health and environmental reasons. Bonus? They smell incredible and they’re super effective. Another win for consumers and the planet.
Interested in other trends in #BetterBeauty? Read about the influx of beautiful, nontoxic haircare that’s making manes soft, shiny and manageable.