24/7 access to the latest trends in clean beauty and wellness.



Discover. Try. Love. Opal Avenue is a retailer’s trusted online resource for unique and verified safe clean beauty and wellness brands. The best of natural, healthy products is at your fingertips! Inside the Opal Avenue marketplace, you can: connect with showcasing brands that interest you, view their detailed product information, request trial samples at no cost, and place secure orders for your favorites at their standard wholesale prices. No trade show travel required. No registration or membership fees. Join for free and start browsing instantly. 



Customers are beginning to demand high-quality, natural products. You can rest easy knowing that all brands showcased on the Opal Avenue marketplace have been pre-screened to be free of over 1,500 toxins and concerning ingredients, including those banned in the United States, Canada, and European Union. Our brand partners also promote and partake in business practices that are both ethically and environmentally sound. We take on the time-intensive research so you can focus on what matters: finding products your customers will love.   



Everything you need to discover new additions for your store is available 24/7/365 on Opal Avenue. Brands showcasing on Opal Avenue share their detailed and complete wholesale information up front for you to see. This information includes standard pricing, minimums, case pack quantities, resale policies, shipping rates and more to help you determine the best fit and product opportunity for your store. Brand and product information is always refreshed and up to date so you (or your team) can confidently place sample requests and orders no matter the day or time. Wholesale just got a whole lot simpler! We even find many retailers love placing orders on our mobile-optimized site.


The natural product industry is growing faster than ever before. At Opal Avenue, you’ll never miss out on the coolest finds in wellness and green beauty. You will be alerted when new, relevant products become available on Opal Avenue. Trend reports, brand updates, and LIVE product tutorial notifications are delivered straight to your inbox.


We make it easy to get to know the people and stories behind your favorite Opal Avenue finds! On Opal Avenue, you have access to a bank of brand-centered live streams, founder interviews, and product spotlights on our social media and Bits of Brilliance blog.



I love Opal Avenue because there is a sense of old school customer service. Where I talk to one person and they answer my questions quick and personally. The level of quality across the product lines is superb as well!

Anne Dezort
Owner of SOAP Eco Boutique

I discovered Opal Avenue and it has truly been magical and life changing for myself and my spa. I’ve received guidance on ordering, brand knowledge, detailed step by step on how to browse the marketplace and brands, and assistance with samples to test and try before committing to buy. They are a one stop shop! I have already successfully added an amazing skin care line to my spa that perfectly compliments what I already have! Thank goodness for a platform that takes the guesswork out for me and leaves me feeling confident and successful as I grow and expand my products and services.

Megan Tucker
Owner of Renewal Spa & Beauty

From a retailer, thank you for taking a chance and creating this resource. It’s super helpful and time-saving knowing that lots of research on the brands’ ingredient integrity has already been done.

Ken Zaikowski
Co-Owner of H2O Closet Boutiques


What is Opal Avenue?

Opal Avenue is the premiere, online wholesale marketplace where you can discover unique clean beauty and wellness brands for your store. Like a 24/7 trade show, you can conveniently explore an expansive library of natural products, view their detailed wholesale information on the spot, request trial samples at no cost, and place secure orders at standard wholesale prices for your favorites. Source the perfect products any day and any time from the comfort of your home or store, through desktop or a mobile device.

How is Opal Avenue different from other marketplace sites?

While there are other wholesale marketplaces in existence today, Opal Avenue is the only one of its kind. OA has a unique and specialized focus. Our mission is to help retailers discover exceptional all-natural clean beauty and wellness products. We only showcase brands that are promoting and partaking in business practices that are both ethically and environmentally sound. Most importantly, they meet strict criteria and produce products with ingredients that are natural, healthy and effective.

Does it cost anything to sign up?

No! You are able to join Opal Avenue as a retailer for free. There are no registration or membership fees whatsoever.

To create your free retailer account, simply click Retailer Sign Up and register. You’ll be able to browse the marketplace instantly. Yep, it’s that easy! Standard wholesale prices, minimums, resale policies and ship rates are shown in detail for each listed brand. No hidden costs or markups. And all prices are in USD.

Do I have to be a U.S. or Canada based retailer to access the online marketplace?

Yes. At this time Opal Avenue showcases U.S and Canada-based brands exclusively to U.S and Canadian retailers. We are working to expand marketplace access to retailers and brands in other select countries. Stay tuned!

How does Opal Avenue select brands for the marketplace?

Opal Avenue has a strict vetting process for the clean beauty and wellness brands we list on our marketplace. Our process ensures that the brands we carry produce natural, healthy products with ingredients that are non-toxic and safe. We also ensure our brand partners promote and partake in ethical and environmentally-conscious business practices. From natural to organic; to zero-waste or cruelty-free, you’ll always have an exceptional range of exciting product choices at your fingertips.

How do I browse products on the site?

Once you’ve signed up for your free account, there are a few ways to browse products inside Opal Avenue. Hover over “Find Products” to discover products organized by product category and begin exploring. You can then filter by specific product attributes, function, price points and certifications. Or, if you’re interested in shopping by brand, click “Meet the Brands” to view the full list of participating lines, view their product range and learn what makes them unique.

Can brands or other retailers view my information or search activity?

No, your search activity is private. Your privacy is of the utmost importance to us. The only time your relevant information is shared with a brand is if you have requested samples from them or they are fulfilling an order for you.

Once I find products that I’m interested in, can I sample them?

Definitely! You can sample any product available on the Opal Avenue marketplace that interest you at no cost. It’s a priority of ours to make the trial and sourcing process risk free for you.

To request a sample, click “Request A Sample” on the desired product or brand overview page. Provide any notes or instructions for the brand. And done! Your samples will be on the way and tracking is provided.

How can I place wholesale orders? How does payment work?

When you find your favorites, select your desired products and quantities, add them to your cart, and go through our secure checkout process. Then, once shipping costs are calculated for your order (if applicable), you’ll receive a final invoice via email to proceed with secure payment for your order. Your card will not be charged until you complete this final billing step. And you will always receive tracking for your order.

Orders are fulfilled directly by the individual brands. Their standard wholesale prices, minimums, lead times, shipping costs and resale policies can be viewed in detail on their brand and product pages inside the marketplace.

Am I able to cancel orders or make changes?

Yes, you can change or cancel orders within 24 hours of placing it. To make changes please notify our team at We’re happy to help.

What if I already have a standard PO/Invoicing system that I use? Can I still access Opal Avenue to discover new brands?

Absolutely! You can still browse the marketplace, view any brand’s detailed wholesale information, and request samples through the site. If you prefer to use your own automated ordering system, click “Send a Message” or email letting us know which products you wish to order.

What if something in my order arrives damaged?

Let us know right away by emailing and we’ll make it right!
You will receive tracking once replacements are on the way.

What are the shipping costs and lead times for orders?

Shipping costs and lead times vary by brand. Log in to your account to access this specific information. You’ll see these details listed on each individual brand’s product page.

Can I recommend my currently stocked brands to list themselves on Opal Avenue so I can keep track of their current pricing, products and ordering info all in one place?

Of course! We know that when working with brands directly, information can become outdated quickly due to things like new launches, price changes, policy modifications, contact turnover and other factors. We always keep all information on Opal Avenue current. You will be able to enjoy the ease of accessing accurate product details from our brands any day, any time. Feel free to direct them to or reach out to to learn more about us.

I wish to cancel my free account, how do I do that?

To delete your account, please contact us by sending an email to requesting that we permanently delete your retailer account and all corresponding data. Our team will be able to assist you.