HOW IT WORKS: RETAILERS

Discover brilliant, ethical products that will delight your customers.

NOW AND ON TREND

What’s new. What’s now. Our dedicated team of health nerds actively seek out the best, indie beauty & wellness product lines on the market that have the highest commitment to non-toxic ingredients and efficacy. From natural to organic; vegan to eco-conscious, there are always fresh additions to explore inside Opal Avenue. 

CONVENIENT SOURCING

Browse unique, honestly healthy products from the comfort of your home or store at any time. No travel required. No registration or membership fees. Inside Opal Avenue you can: connect with showcasing brands that interest you, view their detailed product information, request trial samples at no cost, and even place secure orders for your favorites at their standard wholesale prices. Your orders ship directly from the makers with tracking info. 

STAY IN THE KNOW

Buyers are alerted when new, relevant products become available on Opal Avenue. Trend reports, brand updates, and LIVE brand tutorial notifications are delivered straight to your inbox.

DETAILED PRODUCT INFORMATION AT A GLANCE

Brands showcasing inside Opal Avenue share their detailed and complete wholesale information up front for you to see. This information includes standard pricing, minimums, case pack quantities, resale policies, shipping rates and more to help you determine the best fit and product opportunity for your store. Brand profiles also allow you to see important marketability details. 

EDUCATION ON DEMAND

We take an evergreen approach to product education and provide a continuous bank of brand-centered live streams, founder interviews, and product spotlights on our social media, blog and OPAL TV channel. Follow @OpalAvenueBrands on Instagram and Facebook to watch instantly.

STREAMLINED SUCCESS

Detail management at its finest. Opal Avenue is your central home for keeping track of multiple suppliers. Product and brand information is always up to date so you (or your team) can securely track sample requests and place orders directly 24/7. We help you save time. Get things done with just a few clicks. Register your FREE buyer access pass to enter the Opal Avenue showroom. Oh, the possibilities!

CREATE YOUR FREE ACCOUNT AND START EXPLORING!

JOIN FREE

FAQ: RETAILERS

What is Opal Avenue?

Opal Avenue is the premier, online wholesale marketplace where you can find unique, healthy beauty & lifestyle brands for your stores. Like a 24/7 trade show, you can conveniently explore an expansive library of ethical products, view their detailed wholesale information on the spot, request trial samples at no cost, and place secure orders at standard wholesale prices for your favorites. Source the perfect products anytime from the comfort of your home, store, desktop or mobile device.

How is Opal Avenue different from other marketplace sites?

Ingredient integrity is everything. And that’s our focus. Opal Avenue is a retailer’s trusted source for the best, verified safe, clean beauty & wellness products. We select brands that are promoting and partaking in business practices that are both ethically and environmentally sound. Most importantly, they meet strict criteria and create products with naturally luxurious ingredients that are healthy and effective. From natural to organic; to sustainably sourced and cruelty-free, Opal Avenue offers a spectrum of exciting and conscious product choices.

Does it cost anything to sign up?

Your access pass is FREE. There are no registration or membership fees whatsoever. To create your free buyer account, simply click ‘Buyer Sign Up’ and fill in your basic business information. Once you click the ‘Register’ button, you’ll be able to browse the marketplace instantly. Standard wholesale prices, minimums, resale policies and ship rates are shown for each listed brand. You can be sure there are no hidden costs or markups. And all prices are in USD.

Do I have to be a U.S. or Canada based retailer to access the online marketplace?

Yes. At this time Opal Avenue showcases U.S and Canada based brands to U.S and Canadian retailers. We are working to expand marketplace access to retailers and brands in other select countries. Stay tuned.

How do I browse products on the site?

Once you’ve signed up for your free buyer account, there are a few ways to find products inside Opal Avenue. Filter individual products by selecting a specific category, function, price point, attributes or certifications on the search bar. Or click ‘MEET THE BRANDS’ on the top navigation bar to view the full list of participating lines, view their product range and learn what makes them unique.

Can brands or other retailers view my information or search activity?

No they cannot. Your privacy is of the utmost importance to us. The only time your relevant information is shared with a brand is if you have requested samples from them or they are fulfilling an order for you.

What should I do next if I'm interested in a product?

You can sample ANY brands on Opal Avenue that interest you at NO COST. It’s a priority of ours to make the trial and sourcing process risk free for you. To request a sample, simply click ‘Request A Sample’ on the desired product or brand page. Provide any notes or instructions for the brand. And done! Your samples will be on the way and tracking is provided. Want to stock it in your store right away? Simply select your desired products and quantities, add to cart, and go through our secure checkout process. Once shipping costs are calculated for your order (if applicable), you’ll receive a final invoice to proceed with secure payment for your order. Your card will not get charged until you complete this final billing step. And you will always receive tracking for your order.

Orders are fulfilled directly by the makers. Their standard wholesale prices, minimums, lead times, shipping costs and resale policies can be viewed on their individual brand and product pages inside the marketplace.

How can I place a wholesale order and how does payment work?

Simply select your desired products and quantities, add to cart, and go through our secure checkout process. Once shipping costs are calculated for your order (if applicable), you’ll receive a final invoice to proceed with secure payment for your order. Your card will not get charged until you complete this final billing step. And you will always receive tracking for your order.

Orders are fulfilled directly by the makers. Their standard wholesale prices, minimums, lead times, shipping costs and resale policies can be viewed on their individual brand and product pages inside the marketplace.

Am I able to cancel an order or make changes to it?

Yes, you can do so within 24 hours of placing your order. To make changes please notify [email protected] Our operations team will be happy to help.

What if I already have a standard PO/invoicing system that I use? Can I still access the marketplace to discover new brands?

Absolutely! You can still browse the marketplace, view any brand’s detailed wholesale information, and request samples through the site. If you prefer to use your own automated ordering system, click ‘Send a Message’ or email [email protected] letting us know which brand you wish to order and we’ll guide you from there.

What if something in my order arrives damaged?

Let us know right away by emailing [email protected] and we’ll make it right!
You’ll receive tracking once replacements are on the way.

What are the shipping costs and lead times for orders?

Shipping costs and lead times vary by brand. Log in to your free buyer account to access this specific information. You’ll see these details listed on each individual brand’s product page.

How does Opal Avenue select brands for the marketplace?

We select inspired brands you can trust. Our vetting process ensures they are promoting and partaking in business practices that are both ethically and environmentally sound. Most importantly, they produce healthy products with ingredients that are safe AND luxuriously effective. Ingredient integrity is important. From natural to organic; to eco-conscious and cruelty-free, you’ll always have an exceptional range of emerging product choices, that are not saturated in the market, at your fingertips.

Can I recommend my currently stocked brands to list themselves on Opal Avenue so I can keep track of their current prices, products and ordering info?

Of course! In the world of retail, brand information can become outdated quickly due to things like new launches, price changes, policy modifications, staff turnover and other factors. Sometimes these changes aren’t communicated to the retailer. Information on Opal Avenue is always current. You’ll be able to enjoy the ease of accessing accurate product details from many vendors in one central location. Feel free to direct them to www.opalavenue.com to start our brand application process.

I wish to cancel my free account, how do I do that?

To delete your account, please contact us by sending an email to [email protected] requesting that we permanently delete your buyer account and all corresponding data.

ADDITIONAL QUESTIONS?

 EMAIL US AT [email protected] TO
SPEAK WITH ONE OF OUR RETAIL AMBASSADORS.