Anytime. Anywhere. Find products that will differentiate you from competitors and
delight your customers!


Our experienced team of health nerds diligently seek out and curate the most extensive, brilliant roster of emerging indie product lines on the market that have the highest commitment to clean ingredients and efficacy. What’s new. What’s now. We do the hard, time consuming research so you don’t have to.


Unsolicited emails. Cold calls. Time consuming travel or meetings with reps. Not anymore. With Opal Avenue you gain the freedom to find new anchor lines, fill white space on shelves and select seasonal offerings when it’s the right time for YOU so you can focus on what matters most – growing your business.


Buyers are alerted when new, relevant products are available in the Opal Avenue Marketplace. Trend reports, brand updates and notifications are delivered straight to your inbox.


Brand profiles are populated with key metrics and complete wholesale information to help you determine the best fit and product opportunity for your store. Brand profiles also allow you to see important marketability details. Learn more about a brand through videos, images, social media platforms, customer engagement and more.


We take an evergreen approach to product education and provide a continuous bank of brand centered live streams, founder interviews, product spotlights, Q&A sessions, and trend reports on our dedicated social media, blog and OPAL TV channel. No need to ever close down the store or pull sales staff off the floor. Simply follow @OpalAvenueBrands to watch instantly.


Detail management at its finest. Opal Avenue is your central home for multiple suppliers. Product information is always up to date and you (or your team) can securely place orders directly on the platform 24/7. Register your free account today and start browsing the marketplace. Oh the possibilities!




What are the benefits of using the Opal Avenue Marketplace?

• Minimize or fully eliminate time consuming cold calls, unsolicited emails or incomplete product pitches or presentations.
• Find and select products that genuinely match your needs at the exact time you need them – sourcing on YOUR terms.
• Reduce or eliminate costly travel to traditional showrooms and tradeshows.  
• Submit sample requests and place secure product orders online from wherever you are, 24/7.
• Access up to date product information including price changes, minimums, ingredient lists and brand policies.
• Be alerted to relevant newly added brands on the Opal Avenue Marketplace
• Stay in the know and receive news from brands you are genuinely interested in or have ordered via the Opal Avenue Marketplace.
• Online ‘on-demand’ and ongoing product education for buyers and store staff.
• Manage multiple supplier details in one convenient place.

How do I search for specific products in the Opal Avenue Marketplace?

Once logged in, the ‘smart search’ navigation bar helps drill down products that’ll match your exact needs. Select from a range of attributes like overall category, certifications, specific product function, price points, and/or classifications. Products meeting these parameters will populate the dashboard. Click on any products of interest to learn more about them.

I’m interested in a brand/product. What’s next?

You have several options:
• Learn more about that particular brand by exploring our OPAL TV channel or social streams @OpalAvenueBrands for recent live broadcasts or product trainings.
• Click “request sample” and a notification with your personal message will automatically be sent to the brand for fulfillment. When requesting a sample, an Opal Avenue retail specialist will help facilitate your sample request with ease, provide detailed answers to any questions and share tracking information with you once your samples have shipped directly from the brand.
• Place your order directly on the marketplace by selecting desired brand’s products and quantities. You’ll receive confirmations at every step of the ordering process. Orders can be placed securely through the Opal Avenue marketplace 24/7. Our retail specialists are with you every step of the way including sending you tracking details once your order ships from the brand.

Are you able to mail me a physical catalog?

We embrace green practices by eliminating traditional printed sales catalogs which quickly become out of date. Brand and product profiles are always current with vital product information.

We have our own system for generating POs or have our own terms that brands must adhere to. Can we still use Opal Avenue to discover new brands?

Absolutely. Once logged into your account, click the “send a message” button or email [email protected] and submit your question. We’ll be able to assist you with this process.

Can we direct any received brand solicitations to the Opal Avenue Marketplace?

Of course! Send them to for more information. If it helps, we’ve written a little something you can use in your reply to the solicitation or share on your website:

Thank you for your interest in working with us! Due to the overwhelming number of inquiries we receive, we are now discovering new and innovative products through

Can our currently stocked brands use Opal Avenue to show new product launches or important product changes to us?  

Yes they can! With Opal Avenue you can manage multiple supplier product details in one central location. Direct them to to complete our brand application process. Once the brand is live on the platform, you’ll be able to request new item samples and conduct your reorders right away.

Can brands or other retailers see my information or search activity?

No they cannot. We put great measures in place to make the Opal Avenue Marketplace a safe and secure resource for your business. The only time your relevant information is shared with a brand is if you have a sample request or order that needs to be shipped to you by that specific brand.

Do I have to be a U.S or Canadian based retailer to use Opal Avenue?

Yes. At this time the Opal Avenue marketplace showcases brands based in the U.S and Canada to U.S and Canadian retailers. We are working to extend our service to retailers and brands in other select countries. Stay tuned.

What if I have a question or need help with an order I received?

Our experienced retail specialists are there to be of help, with everything.
Send us a note to [email protected] and we’ll get right to it!


 EMAIL US AT [email protected] TO